Sprint is so classy

This one is going to be short. Have you seen the Sprint Cell phone commercials? The commercials were the CEO of Sprint Mobile is walking down the street or sitting in a bar in black and white with classical music playing? He tells us that we should expect more from a cell phone company and if we pay $100 a month we can get it all. Why on earth would someone sitting at home say to themselves "you know I think I need to switch to this classy, elegant cell phone company run by this guy." Why would sprint think that we want to see a commercial that advertises themselves as sophisticated and then walk into there crappy stores in the mall with no customers and yellow walls? I don't even know anybody with Sprint. It's like the worst company pretending to be for the upper class. Talk about missing your audience.